How to create a strong network connection and benefit from it?

November 6, 2019


(Networking tips and solutions)


Networking definition is seen, according to the business affairs’ dictionary, professional interaction, exchange of information and ideas in informal social settings.


We use networking for various reasons. Many of us use networking for jobs and career opportunities; others use networking as a bridge to develop new business possibilities. Networking events have become an interesting and important opportunity if we want to make new business contacts or boost our career. Our networking has all chances to be successful if we remember to do certain things and avoid doing some others.



Art of networking


1. Take your time to understand your own goals and values. This helps to understand and appreciate the goals and values of other people, which, in turn, will help to find some common grounds and establish long-lasting contacts.


2. Networking will be successful if we develop an appropriate mindset. An open, optimistic, and confident person produces much better (first) impression than someone who feels insecure, tense and worried. The best mindset for networking is to be curious about new ideas, contacts, and possibilities.


3. Try to become a networking bridge to your friends and colleagues. Stay open and alert to any relevant information about business representatives you meet. Even if such information is not always beneficial for you personally, it may become useful for your colleagues and friends. In this way, you will build up your own network and become the core link between various businesses and people.


4. Learn to focus on people, mutual values, goals, and interests. When people realize that we value them as personalities and not as potential business targets, they are more keen to establish contacts, which can later grow into sound business partnerships and real friendships.



Networking events


1. Set aside some time in your agenda for networking.


2. Choose an appropriate networking event. What is your goal? Are you doing networking for jobs or networking for business?


3. Carefully read the relevant information. Compare the goal of a given event with your own goals and expectations.


4. Check a list and profiles of some participants. Knowing who will attend a particular event helps to decide whether it might be useful and profitable for you to attend it.


5. Don’t feel obliged to stay at an event if you realize that you have made a wrong choice, which does not match your own goals.


6. Before you make up your mind about any given networking event, remember that network diversification can play to your advantage: research shows that people involved in diverse networks are more likely to get promoted.



Winning networking strategies


1. Do some homework: psychologically prepare yourself for a forthcoming event; learn it program; check the list of participants; prepare and rehearse some introductory phrases.  


2. Be proactive and move around, don’t stay still and wait when someone approaches you.


3. Collect business cards. They will always come in handy when you want to arrange a follow-up meeting.


4. Focus on mutual benefits of your networking. You may not be able to create a strong and long-lasting network if you choose your contacts merely on the basis of the short-term self-serving goals. Potential benefits should be mutual and reciprocal.


5. Make sure you are sufficiently visible/present online. Don’t limit your social media exposure to LinkedIn and Twitter. There are many specific apps and online communities, which stimulate interactive networking. Have you heard about MeetUp or Lunchmeet, for example? More exclusive is Premium Business Network in Zurich.



Please share with us and our readers your ideas and experience of participating in networking events. How do you choose a proper event and prepare yourself for success? Please, feel free to share this guide with anyone you believe may benefit from our suggestions. 

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“All the world’s a stage,

And all the men and women merely players…”

(W. Shakespeare, As You Like It)


We believe that each and every one of us is not only a leading actor but first and foremost a writer of our own destiny. Overwhelmed by life events, we may unintentionally forget that we are the sole playwrights of our own lives. We may even unwittingly drop or lose the thread of our unfolding life story. Then, we start questioning ourselves and let others do the writing for us. Doesn’t this happen to all of us occasionally? The best thing we can do is to resume the leadership as soon as we can: only we should write the play of our life!  


With the renewed confidence and new skills, we design new perspectives. Coaching and training are the best instruments we use to achieve this goal.





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